Business Tourism Scotland: Conference 2015 welcomes a host of thought provoking speakers who will challenge us to think differently in how we sell, promote and deliver the business tourism product in Scotland. We will be talking about emerging trends, how to engage audiences differently, the customer journey and the opportunities for collaboration. Our speakers will deliver motivation, inspiration and practical tips for you to take back to your own business.
BBC Radio Scotland Presenter and Conference Chair
Paul Bush OBE
Director – Visitscotland Events Directorate
Fergus Ewing MSP
Minister For Business, Energy & Tourism
Chief Executive – EICC
CEO – SECC
Chief Executive – VisitAberdeen
Three business event case studies highlight the benefits and motivations for bringing their event to Scotland
Dr Alex Baldacchino
Marketing Manager, Routes, UBM EMEA.
Global Project Manager
Meet four of Europe and the UK’s leading event professionals. They will be sharing valuable insights into the industry and challenge us to think differently.